Stop guessing which SKU is bleeding your margin
BrandPulsr connects your Shopify store, wholesale orders and inventory into one margin dashboard — so you always know exactly what's profitable before you reorder.
| SKU | Channel | Revenue | COGS | Net Margin | Status |
|---|---|---|---|---|---|
| Candle-LG-VNL | Shopify DTC | $12,400 | $4,900 | 39.5% | Healthy |
| Candle-SM-RWD | Faire | $8,200 | $5,800 | 8.3% | Loss risk |
| Diffuser-EUCL | Amazon | $6,800 | $3,900 | 22.1% | Watch |
| Gift Set-HOLI | Shopify DTC | $18,600 | $6,100 | 44.2% | Healthy |
| Candle-SM-RWD | Abound | $3,100 | $2,900 | 5.1% | Loss risk |
Works with the tools your brand already uses
Your margin lives in five different places. None of them talk to each other.
Shopify shows gross revenue. It doesn't subtract Faire commission, 3PL pick-and-pack fees, or your return rate. Your real COGS isn't in there.
Wholesale POs land in your inbox or a Faire dashboard. By the time you reconcile net terms and shipping, you're two spreadsheets deep with no margin number to show for it.
You reorder what's selling fast. Not what's selling profitably. Dead stock builds up. Working capital locks into SKUs with a 4% contribution margin on Abound.
Margin clarity in 3 steps
Connect your channels
Sync Shopify, wholesale platforms and your inventory source in under 10 minutes. No data engineer needed.
See every SKU's true cost
BrandPulsr layers COGS, shipping, platform fees and return rates to calculate real contribution margin per SKU per channel.
Reorder with confidence
Flag loss leaders before you restock. Set margin floor alerts. Know which products to push and which to sunset.
* Based on aggregate data from brands in our beta cohort. Individual results vary by revenue size, channel mix, and SKU count.
Every cost layer. Every channel. One view.
Shopify transaction fees, Faire commission, pick-and-pack costs, return rates — all pulled in automatically and mapped to SKU-level contribution margin.
Contribution Margin Dashboard
SKU-level contribution margin per channel — COGS, fulfillment, channel fees, returns all included. Sort by worst margin %. Find the leaks in minutes.
Unified Inventory View
Shopify, 3PL portal, and wholesale backorders in one place. Days-of-stock per SKU calculated automatically so you know your reorder point before stockouts hit.
Wholesale PO Sync
Import purchase orders from Faire, Abound, and your own B2B portal. Faire commission and net terms tracked per order. See wholesale margin vs DTC in one table.
Margin Floor Alerts
Set a minimum margin threshold per SKU or per channel. BrandPulsr fires a Slack or email alert before you run a promotion or restock a product that's already margin-negative.
Reorder Intelligence
Ranked reorder list weighted by sell-through velocity, current margin, and days-of-stock remaining. Restock the products that earn — flag the dead stock before it ties up cash.
Native Integrations
Shopify, Faire, Abound, QuickBooks, Amazon Seller Central, ShipBob. OAuth setup, no CSV imports, no data engineering. Live data in under 10 minutes.
The margin view your Shopify dashboard doesn't have
Every SKU. Every channel. Every cost layer. BrandPulsr shows the number that actually matters: what hits your bank account after COGS, fees, shipping and returns.
| SKU | Channel | Revenue | COGS | Net Margin % | Trend | Status |
|---|---|---|---|---|---|---|
| Soap-LMNDR-LG | Shopify | $9,400 | $2,800 | 42.1% | ↑ | Healthy |
| Soap-RSMRY-SM | Faire | $4,200 | $3,100 | 9.1% | ↓ | Loss risk |
| Balm-SHEA-MD | Amazon | $7,600 | $4,200 | 21.8% | → | Watch |
| Bundle-SPA-KIT | Shopify | $14,800 | $4,900 | 45.2% | ↑ | Healthy |
| Scrub-COCNT-LG | Abound | $2,900 | $2,700 | 3.8% | ↓ | Loss risk |
What founders say after week one
We thought our candle line was our bestseller. BrandPulsr showed it was our worst margin product. We discontinued two SKUs in week one and freed up $40K in working capital.
Wholesale was a black box for us. Now I can see that our Faire orders are actually 12 points lower margin than DTC. That changes our entire channel strategy.
I replaced a $2,000/month Excel consultant with BrandPulsr. The dashboard pays for itself every week.