When you see your real margin, the decisions get easier.

"I thought our Faire channel was doing well because the POs looked big. BrandPulsr showed the actual contribution margin per SKU — after Faire's 15% commission on new retailers, 3PL pick-and-pack, and outbound freight. We were at 4% on our hero SKU. We renegotiated minimum order quantities, repriced two products, and sunset one altogether. Six months later our wholesale channel margin is 28%."

"We had 94 active SKUs and our ops manager was spending 12 hours a week in spreadsheets trying to figure out reorder timing. BrandPulsr gave us a ranked reorder list with contribution margin weighted in. We sunset 23 slow-movers with inventory turn rates under 2x, freed up $180K in working capital, and our overall SKU mix now turns at 4.8x annually."

"I was using the Seed plan and debated upgrading for two months. The moment I turned on wholesale sync for Faire, I discovered one of my top 5 sellers was margin-negative after shipping from my 3PL. I fixed pricing in a week. The upgrade paid for a year in 30 days."