The platform built for DTC margin intelligence
Not another analytics dashboard. BrandPulsr is your operational control center for SKU-level profitability across every channel.
SKU-level margin breakdown — every channel, every cost
Your Shopify revenue number lies to you. BrandPulsr pulls in Shopify transaction fees, shipping costs, return rates, ad spend and COGS to show what each product actually earns per channel. No spreadsheet required.
- Contribution margin per SKU per channel, updated daily
- Sort and filter by margin %, revenue, or volume
- Trend arrows show 30/60/90-day margin trajectory
- One-click export to Google Sheets or CSV
One inventory source of truth — across every location
Stop reconciling between Shopify, your 3PL's portal and wholesale backorders. BrandPulsr pulls live stock levels from every source and shows you where each SKU sits — and what it costs to sit there.
- Shopify, 3PL, Faire and Abound stock levels unified
- Days-of-stock remaining calculated per SKU per channel
- Holding cost per unit factored into margin
- Auto-flag dead stock risk before it ties up cash
Wholesale margin vs DTC — side by side, in real time
Most DTC founders don't know their wholesale channel is margin-negative until it's too late. BrandPulsr imports POs from Faire, Abound and your own B2B portal and calculates the true landed cost — so you can negotiate better terms or redirect inventory to your highest-margin channel.
- Auto-import POs from Faire, Abound, and custom B2B portals
- Wholesale margin vs DTC margin by SKU — instant comparison
- Net terms and payment status tracked per retailer
- Flag wholesale orders that erode your DTC channel pricing
Margin floor alerts — catch the bleed before you restock
Set a minimum acceptable margin percentage per SKU or per channel. BrandPulsr monitors continuously and fires an alert — email or Slack — before you run a promotion or place a PO that would put you underwater.
- Per-SKU margin floor thresholds — set once, monitor always
- Slack and email alerts, configurable per team member
- Pre-promotion impact preview — see margin impact before you hit send
- Weekly digest: top 5 at-risk SKUs by margin trajectory
Restock winners. Stop funding loss leaders.
BrandPulsr's reorder engine combines sell-through velocity, current margin, days-of-stock and seasonal demand signals to generate a ranked reorder priority list. You'll always know which products deserve your next PO — and which ones don't.
- Ranked reorder list with margin-weighted priority score
- 30/60/90-day demand forecast per SKU per channel
- Supplier lead time factored into stockout risk calc
- Sunset recommendations for chronic loss-leader SKUs
| SKU | Days Left | Margin | Priority Score | Action |
|---|---|---|---|---|
| Bundle-SPA-KIT | 14 | 45.2% | 98 / 100 | Reorder now |
| Soap-LMNDR-LG | 22 | 42.1% | 87 / 100 | Reorder soon |
| Balm-SHEA-MD | 38 | 21.8% | 54 / 100 | Monitor |
| Soap-RSMRY-SM | 61 | 9.1% | 12 / 100 | Sunset SKU |
Built for margin ops. Not everything else.
DTC founders get pitched a lot of software. Here's where BrandPulsr fits — and where it doesn't.
BrandPulsr is not a replacement for QuickBooks, NetSuite, or your bookkeeper. We don't do payroll, general ledger, or tax accounting. We read from your accounting system to get accurate COGS — that's it.
Your Shopify store stays exactly where it is. BrandPulsr reads your order, refund, and fee data — we don't touch your storefront, product listings, or checkout flow.
We don't pick, pack, or ship your orders. We connect to your existing 3PL — ShipBob, or your own warehouse — to pull actual pick-and-pack costs per SKU into your margin calc.
One number per SKU per channel: true contribution margin after every variable cost. That's the job. We do it well for brands at $300K to $50M in annual revenue.