Contribution margin, inventory turn rate, Faire wholesale math, dead stock signals, SKU-channel profitability. For founders running $300K–$15M consumer brands without a data team.
Your Shopify channel shows 42% gross margin. Your Faire channel just broke $200K in orders. But are they actually equal? Here's how to do the math most founders skip — and why it changes everything.
Read ArticleNot all SKUs perform equally across channels. Here's how to build a framework that tells you where each product belongs.
What does a healthy inventory turn rate look like in beauty vs food vs home? Directional benchmarks calibrated against publicly available retail data — and how to use them without misreading the numbers.
Tracking POs, net terms, retailer payment status, and reorder timing in a Google Sheet works until it doesn't. Here's what the migration looks like.
By the time you realize a SKU is dead stock, the damage is done. Here's how to set up signals that fire 6 to 10 weeks before the problem locks up your cash.
Gross margin is a start. Contribution margin — revenue minus every variable cost — is the number that tells you whether scaling a SKU will help or hurt you.
